COM-B Behaviour Change Model (Mitchie et al. 2011+)

The COM-B behaviour change model is now used extensively in behaviour change interventions in the scientific literature. COM-B (‘capability’, ‘opportunity’, ‘motivation’ and ‘behaviour’) model. This model recognises that behaviour is part of an interacting system involving all these components. Interventions need to change one or more of them in such a way as to put the…